Resellers and Retailers are two distinct kinds of business models. Although both offer products however, the main difference is that a retailer is an established brick-and-mortar shop or an online business that sells directly to the end-users. In contrast, a reseller is a middle man and buys stock from retailers or wholesalers at a discount to sell to customers. Resellers can be individuals or companies operating in a variety of industries including electronics, fashion to food.
It is important to take into consideration your market knowledge, product expertise, and strategic alignment when looking for the right reseller partners. A good reseller partner will have a strong network within your target market, and a deep understanding of technology so that they are able to accurately represent your brand. They also have an excellent understanding of the nuances of your products or services, which enables them to design valuable offerings, such a bundle and customizations that enhance customer experience.
Whether you’re seeking to expand your reach geographically, connect with new customers or increase sales choosing the right reseller can be a great way to grow your business. When contacting potential resellers in order to establish a relationship with them, make sure to highlight the common interests or connections. This will make you stand out and help you establish a lasting relationship with them. You can also make use of LinkedIn groups and communities to connect with a vast array of potential partners in your industry. And don’t forget to track your outreach, response, and follow-up steps to stay on top of your efforts.