Media marketing is an ever growing and evolving field that is rapidly evolving and growing. It offers new ways to connect people through platforms for content such as YouTube, Facebook, and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned Source online coverage. They also provide email campaigns to keep in touch with website visitors as well as members of loyalty programs.